There is nothing more important than saving lives and saving lives is, fortunately, what Scottish Road Safety Week is all about.
Yes, running from 4 to 10 May, this year's Scottish Road Safety Week is primarily looking to address the issue of child road safety and the numbers of children who suffer personal injury in car accidents in Scotland
Whether they are cycling, walking or travelling in the family car, it is true that children are the most vulnerable and disempowered of all road users, so it is vital that more is done at both the local and national level to protect them from the injuries caused by car accidents in Scotland.
And it is not as if the event is in vain; since 2009's introduction of Scotland's Road Safety Framework, there has been a marked decline in the numbers of deaths and serious injuries, with the most recent available figures (2013) showing the lowest levels on record.
But any right-thinking look at the figures reveals that there can be no room for complacency. Yes, the figures may be the lowest on record but in 2013 there were still 1,062 child personal injuries, including nine deaths.
So, do a bit of research, let everyone know, talk to your children and the children of your friends and family; let's make Scotland's roads safer for all.
If your child has sustained injury in a car accident in Scotland and you would like to consider the possibility of claiming compensation for your child in order to cover the costs of medical treatment, care, rehabilitation as well as some acknowledgement of pain and suffering click here for more from Thompsons, Scotland's leading personal injury solicitor firm.