For all the hard work that has been done in reducing the numbers of deaths and personal injuries caused by car accidents in Scotland, there are still an unacceptable number of injuries on the country's roads - from relatively minor injuries such as whiplash to longer term and even catastrophic injuries such as those to the spine and brain.
The situation remains particularly bad on Scotland's rural roads, which, although accounting for only a small proportion of traffic in Scotland, actually account for more than half of all fatal accidents (55%) – with 755 people killed in the most recent twelve month period.
An appropriate time then for a campaign which calls for Scotland's drivers to pay attention to suitable speed when driving, especially when on rural roads such as those in the Scottish Borders.
The campaign, which is being run across a range of media – television, radio, newspapers and social media included – is also taking advantage of the extra interest in rugby currently being generated by the Rugby World Cup.
Scotland and Glasgow rugby player, Stuart Hogg, is one of the spearheads for the campaign. IN 2009 he lost his best friend, Richard, in a car accident on a rural road.
"Losing my best mate Richard will live with me forever and was one of the hardest things I've ever had to go through. It could have easily been me and I think about him every day and all of the things he's missed out on," said Hogg. "I'm supporting the new campaign to encourage people to take extra care on country roads and I hope I'm doing Richard and his family proud."
For information and advice about claiming compensation for an injury sustained in a car accident – whether it is whiplash or more serious damage such as traumatic spinal injury – contact the leading personal injury solicitor firm in Scotland, Thompsons, by clicking here.